Posts Tagged ‘statistics’
Market Research Jobs – an overview
The main focus when working in market research is to help companies understand what types of products people want, determine who will buy them and at what price. Key to the roles is gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, and then analyse the data on past sales to predict future sales. For many roles you need to be quite savvy with Microsoft Excel and PowerPoint, whereby the first is used for analysing the data and the second for producing reports and presentations.
Market Research Jobs shown in a spider diagram
In some cases the job involves devising methods and procedures for obtaining the data that is needed by designing surveys to assess consumer preferences. While a majority of surveys are conducted through the Internet and telephone, other methods may include focus group discussions, mail responses, or setting up booths in public places, such as shopping malls, for example.
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Successful Internet Entrepreneurs Profile – Research Proposal
Over the last weeks I have been working on my own research proposal which is central part to the first essays of this year. Although for this first year we do not have to perform the actual research, we do have to write up the proposal as well as setting up the questionnaire.
A research proposal consists in general of the following parts:
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Introduction: which explains why you are performing this research
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Questionnaire: outlining what kind of questions and subjects you want to ask during your survey. This is not the actual questionnaire, which will be a separate part
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Sampling: who is your target group, how many of those do you want to ask and where are they
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Methodology: what is the set up of the research, is this face to face interviews, postal / online questionnaires, focus groups, etc.
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Analysis: what are you going to measure, how do you measure it, what kind of statistical analysis are you performing to validate your data and use as foundation for your conclusions
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Ethical appendix: in this section you have to think about any problems that might occur when asking your questions, are there any possibilities that people might not want to participate.
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Literature review: what research has already been performed in your area, what does this mean to your proposal, are those studies useful or not and why
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Project Plan: outline of what you are going to do when
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Bibliography
For my research proposal I have chosen the following: What is the profile of successful Internet Entrepreneurs.
Why this subject?
Measurement; the basics
As explained previously, when asking questions you have to take into account the respondent’s willingness to answer those questions. In some cases you will have the risk of a social desirable effect, in other words the answers will reflect what the person thinks should be, rather than what they truthfully are.
This is an inherent issue with every survey performed but there are ways to minimise this.
First of all you have to set up your questions based on the following criteria: Read the rest of this entry »
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Introduction to research: basic skills and survey methods
The aim of this first course is to get a broad introduction to survey research and statistical analysis. This course covers sampling, questionnaire design, survey interviewing and questionnaire construction, and a brief look at qualitative methods such as ethnography. It will introduce simple tables and tests of significance, and three-way analysis of tables as control for alternative explanations. It will also cover multiple regression, some advanced statistical procedures and basic academic research skills.