Regularly I receive questions from people who have read my blog. One reader has asked me the following:
“I’m doing a market research product on the fashion industry. Do male consumers feel as influenced by ethical and fair trade issues in clothing production as females do? I need help with the questionnaire!!”
Start your questionnaire with some demographics like gender, age, marital status, income. Use for age and income wide ranges and the option to not to answer. You will have to make sure people do answer the question about gender as that is your key focus of the survey.
Next is a range of questions related to the ethical and fair trade issues. Use closed questions i.e give a range of options including a non of the above and possible other. In this section you can also use some attitude questions, in other words do you agree or not agree with the following statement.
I would end with some questions related to the fashion industry in general. This in order to get an understanding of how fashionable someone is, but also to understand what influences them in general.
Overall keep the questionnaire easy to read, chronological and encourage people to answer the questions truthfully. I would suggest to have a maximum of 30 questions, or it should take no more than 10 minutes to complete. Also work on the layout of the questionnaire. Make it look nice, not cluttered and keep the answer structure similar throughout your questionnaire.
Test the questionnaire with some friends / family / colleagues / students to see if you get the answers you are looking for and see if the questions are straightforward.