What careers can market research lead onto?

A reader of my blog asked me the following question: I’ve been offered an internship at this market research place, I was wondering how related it is to the advertising world in terms of the work they do. I know it gives me transferrable skills that I can use in many fields, but as a career it just feels a bit like academia, in the sense that you become world experts on a small area such as beer and then you move on to the next project. I also guess advertising is better paid and funner. Can you enlighten me?

Technorati Tags: advertising, analysis, analyst, basic skills, internship, market research, market research analyst

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Suggestions for a career in market research?

A fellow student asked me the following question:

“Currently I am a senior in college with a major in communication studies, emphasis in public relations, and I have a minor in international business. I’ve also taken 3 semesters of statistics courses and studied abroad in France. Is this a strong college background to start to work in market research? What are some entry-level jobs that I should look for in market research/marketing? Would a marketing internship help prepare me for a career in market research?” 

Technorati Tags: analyst, career, degree, graduate, market research, MRA, MRS, researcher

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How do i become a Market Research Analyst?

One of my relatives asked me advice for one of their children.

“Their child is heading to college and would like to beceome a Market Research Analyst or something in a related field. She is enjoy doing research and working with computers. What should she study? “

Technorati Tags: analyst, market research, market research analyst

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How do i become a Market Research Analyst?