A reader of my blog asked me the following question: I’ve been offered an internship at this market research place, I was wondering how related it is to the advertising world in terms of the work they do. I know it gives me transferrable skills that I can use in many fields, but as a career it just feels a bit like academia, in the sense that you become world experts on a small area such as beer and then you move on to the next project. I also guess advertising is better paid and funner. Can you enlighten me?Read More
A fellow student asked me the following question:
“Currently I am a senior in college with a major in communication studies, emphasis in public relations, and I have a minor in international business. I’ve also taken 3 semesters of statistics courses and studied abroad in France. Is this a strong college background to start to work in market research? What are some entry-level jobs that I should look for in market research/marketing? Would a marketing internship help prepare me for a career in market research?”Read More
One of my relatives asked me advice for one of their children.
“Their child is heading to college and would like to beceome a Market Research Analyst or something in a related field. She is enjoy doing research and working with computers. What should she study? “Read More