Master in Research

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For our 3rd essay in the Master in Research degree course with the Open University we have to explain what method of survey is chosen, write up the questionnaire with its coding and discuss ethical implications.

There are two common extremes in survey methods, face to face interview and (online) self completion questionnaires.

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Technorati Tags: face to face interview, Internet, internet entrepreneur, market research, master in research, online survey, open university, questionnaire, research, self completion, survey method

Over the last weeks I have been working on my own research proposal which is central part to the first essays of this year. Although for this first year we do not have to perform the actual research, we do have to write up the proposal as well as setting up the questionnaire.

A research proposal consists in general of the following parts:

• Introduction: which explains why you are performing this research
• Questionnaire: outlining what kind of questions and subjects you want to ask during your survey. This is not the actual questionnaire, which will be a separate part
• Sampling: who is your target group, how many of those do you want to ask and where are they
• Methodology: what is the set up of the research, is this face to face interviews, postal / online questionnaires, focus groups, etc.
• Analysis: what are you going to measure, how do you measure it, what kind of statistical analysis are you performing to validate your data and use as foundation for your conclusions
• Ethical appendix: in this section you have to think about any problems that might occur when asking your questions, are there any possibilities that people might not want to participate.
• Literature review: what research has already been performed in your area, what does this mean to your proposal, are those studies useful or not and why
• Project Plan: outline of what you are going to do when
• Bibliography

For my research proposal I have chosen the following: What is the profile of successful Internet Entrepreneurs.

Why this subject?

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Technorati Tags: analysis, bibliography, ethical appendix, ethics, internet entrepreneur, introduction, literature review, methodology, project plan, questionnaire, sample, statistics