The main focus when working in market research is to help companies understand what types of products people want, determine who will buy them and at what price. Key to the roles is gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, and then analyse the data on past sales to predict future sales. For many roles you need to be quite savvy with Microsoft Excel and PowerPoint, whereby the first is used for analysing the data and the second for producing reports and presentations.
In some cases the job involves devising methods and procedures for obtaining the data that is needed by designing surveys to assess consumer preferences. While a majority of surveys are conducted through the Internet and telephone, other methods may include focus group discussions, mail responses, or setting up booths in public places, such as shopping malls, for example.Read More
A frequent reader of my blog asked me the following question:
“I am graduating high school this year and i am interested in learning the requirments to become a Market research analyst. What is the job description? I heard that you get to test products before they come out on the market, is that true? What kind of college degree would I need to get?”Read More
A fellow student asked me the following question:
“Currently I am a senior in college with a major in communication studies, emphasis in public relations, and I have a minor in international business. I’ve also taken 3 semesters of statistics courses and studied abroad in France. Is this a strong college background to start to work in market research? What are some entry-level jobs that I should look for in market research/marketing? Would a marketing internship help prepare me for a career in market research?”Read More
One of my relatives asked me advice for one of their children.
“Their child is heading to college and would like to beceome a Market Research Analyst or something in a related field. She is enjoy doing research and working with computers. What should she study? “Read More