Market Research Jobs – an overview

Market Research Jobs – an overview

The main focus when working in market research is to help companies understand what types of products people want, determine who will buy them and at what price. Key to the roles is gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, and then analyse the data on past sales to predict future sales. For many roles you need to be quite savvy with Microsoft Excel and PowerPoint, whereby the first is used for analysing the data and the second for producing reports and presentations.

Market Research Jobs

Market Research Jobs shown in a spider diagram

In some cases the job involves devising methods and procedures for obtaining the data that is needed by designing surveys to assess consumer preferences. While a majority of surveys are conducted through the Internet and telephone, other methods may include focus group discussions, mail responses, or setting up booths in public places, such as shopping malls, for example.

Technorati Tags: account manager, associate director, consultant, Data Analysis, data analyst, executive, head of insight, head of research, insight analyst, insight director, insight manager, job, manager, market research, market research director, market research executive, market research job, market research role, Microsoft Excel, research analyst, research director, research manager, role, statistics

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Market Research Companies – an overview

Market Research Companies – an overview

Most large to big businesses have their own market research teams. These teams not only conduct research themselves, but most often outsource the requests to specialised companies. In the UK alone there are well over 250 market research companies, some operating in small niche markets. In this blog I will focus on some of the most well known market research companies that operate across the globe.

Market Research Companies

Market Research Companies

Technorati Tags: ACNielsen, Aegis, Aegis Group, Bazis, Bazis IG, Forrester Research, GfK, IMRB, Ipsos, Ipsos Mori, IRI, Kantar, market research, Market Research Companies, Market Research Company, Millward Brown, Mintel, Mori, Nielsen Company, NPD, NPD Group, Research International, Symphony, SymphonyIRI, Synovate, Taylor Nelson Sofres, TNS, WPP

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Market Research – an overview of common asked questions

Market Research – an overview of common asked questions

Based on all the feedback my readers have sent me, I have decided to write up a series of blogs about the most common subjects raised in the feedback. Each blog will focus on one specific subject and try to give a comprehensive overview.

The below chart shows an overview of the different subjects and will be used as a guideline for each feature.

Market Research Main Outline Diagram

Common areas of interest around Market Research


Technorati Tags: Definition, market research, Market Research Companies, Market Research Jobs, Marketing, Marketing Research

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Which are the top market research firms?

A question regularly asked by many readers of my blog and people interested in market research.  Although many manufacturers themselves perform market research and have good market research departments, there is a broad range of companies that have specialised themselves in market research. Some of them have specialised themselves into specific fields like consumer research, others operate in all fields from desk research, via online research to EPOS data research.

Due to the strong dynamics, competition and take overs between market research agencies, this list probably is outdated within the next year.

But I have found the following top 9 research companies based upon their international turnover in USD for 2009

Technorati Tags: Arbitron, BMRB, GfK, IMS, Ipsos, IRI, Kantar, Millward Brown, Nielsen, Synovate, TNS, Westat, WPP

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What careers can market research lead onto?

A reader of my blog asked me the following question: I’ve been offered an internship at this market research place, I was wondering how related it is to the advertising world in terms of the work they do. I know it gives me transferrable skills that I can use in many fields, but as a career it just feels a bit like academia, in the sense that you become world experts on a small area such as beer and then you move on to the next project. I also guess advertising is better paid and funner. Can you enlighten me?

Technorati Tags: advertising, analysis, analyst, basic skills, internship, market research, market research analyst

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What is a masters research proposal ?

A colleague of mine is applying for masters (by research) course . She explained to me that the course is asking for a research proposal. But she has not published any papers as such. She asked my help in writing a research proposal in this pretext.

Technorati Tags: research course, research proposal

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What is the best way to conduct market research for a computer repair business?

One common question I get at the moment relates to real world small businesses.  The following question comes from a local entrepreneur:

“Me and a friend are considering starting our own computer repair business, however we’d like to carry out some market research before deciding to invest any money. The only strategy we have thought of so far is to stand in a crowded shopping mall and ask people to complete a survey but we doubt this will be effective. I would appreciate any suggestions on other types of market research or confirmation that surveying is a good method and also how many people we should survey to make our data credible.”

Technorati Tags: local business, market research, questionnaire, research, survey, website

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Management and Business Research

I did not even have time to take a rest and put away the books of the previous course. The material of the new course already arrived!

It seems we are geared up towards a heavy half year, looking at the amount of books and reading material in the box.

The new course is called Management and Business Research and will only run for half a year. There are 2 essays to write and one final End of Course Essay. All crammed into a very short period of time. No rest this Christmas. Like with the previous courses the first essay is due just before Christmas, followed by the next one early Feb. The final essay is in April.

I wonder, judging the amount of books, how we are going to fit this all in. But than again, it is a Masters Degree. :-)

I will put up some updates as we go along, for now, it is back to the books and the planner.

Technorati Tags: B852, Management and Business Research, master in research, masters degree, open university

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Introduction to research finalised

Finally, the first year has ended.

The last essay was all in light of SPSS, not an easy subject at all. It is not difficul to generate the results out of the system, but the explanation and understanding of the data is a complete different cup of tea.

I will try put up some separate posts specifically relating to how to read and interpret SPSS outputs sometime in the near future. However for now, the year has ended. The final part of the year consisted of an exam. The main focus on the exam was SPSS, followed by understanding of some key phrases passed throughout the year. At the end we had to write a short essay on a subject outlined in the exam paper.

After 3 hours of writing and thinking, I finally managed to hand in my examwork. Now it is waiting until December for the results. Hopefully the Open University will deliver an early Christmas present!

Technorati Tags: Christmas, essay, master in research, open university, SPSS

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How do you find people to take market research surveys?

I received this interesting question from a student at the local college.

“I need to find 50 people to respond to my market research survey for my business class. The questions involve home health care/personal care and services such as homemaking, meal preparation, yard work, transportation assistance, and respite care. Any ideas where I might find people willing to take this survey? “

Technorati Tags: market research, questionnaire, research survey, survey

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